Senior Product Designer | UX UI Designer
With over 7+ years of experience in end-to-end design for Mobile, Web, and TV platforms. Expertise in user-centered design, Figma, user research, and scalable design systems. Delivered intuitive, accessible, and privacy-focused solutions for government and consumer platforms.
With over 7+ years of experience in end-to-end design for Mobile, Web, and TV platforms. Expertise in user-centered design, Figma, user research, and scalable design systems.
Work experience
Navcon Advanced System
Product Design Specialist ( Nov 2024 - Present )
LMS PRODUCT: Design end-to-end UX/UI for United Arab Emirates Government & Defence College LMS, mapping user journeys, creating Figma-based scalable design systems, and improving usability and developer handoff. ATWAD PRODUCT: Develop responsive screen interfaces for physical devices and PC monitoring software, integrating hardware and software for efficient defense applications.
Navcon Advanced System
Product Design Specialist ( Nov 2024 - Present )
LMS PRODUCT: Design end-to-end UX/UI for United Arab Emirates Government & Defence College LMS, mapping user journeys, creating Figma-based scalable design systems, and improving usability and developer handoff. ATWAD PRODUCT: Develop responsive screen interfaces for physical devices and PC monitoring software, integrating hardware and software for efficient defense applications.
Navcon Advanced System
Product Design Specialist ( Nov 2024 - Present )
LMS PRODUCT: Design end-to-end UX/UI for United Arab Emirates Government & Defence College LMS, mapping user journeys, creating Figma-based scalable design systems, and improving usability and developer handoff. ATWAD PRODUCT: Develop responsive screen interfaces for physical devices and PC monitoring software, integrating hardware and software for efficient defense applications.
Human Factor International
Senior Product Designer ( Oct 2022 - Oct 2024 )
TATA PLAY (D2H PLATFORM) | TATA BINGE (OTT PLATFORM) | TATA SECURE (IOT PLATFORM) Conceptualised, designed, helped scale CX products at Tata Play Product and collaborated with stakeholders to define requirements, insights and create a product road map. Created user flows, wireframes, and prototypes for intuitive experiences. Conducted research studies, identified problems, and developed solutions to customer facing app.
Human Factor International
Senior Product Designer ( Oct 2022 - Oct 2024 )
TATA PLAY (D2H PLATFORM) | TATA BINGE (OTT PLATFORM) | TATA SECURE (IOT PLATFORM) Conceptualised, designed, helped scale CX products at Tata Play Product and collaborated with stakeholders to define requirements, insights and create a product road map. Created user flows, wireframes, and prototypes for intuitive experiences. Conducted research studies, identified problems, and developed solutions to customer facing app.
Human Factor Internat...
Senior Product Designer ( Oct 2022 - Oct 2024 )
TATA PLAY (D2H PLATFORM) | TATA BINGE (OTT PLATFORM) | TATA SECURE (IOT PLATFORM) Conceptualised, designed, helped scale CX products at Tata Play Product and collaborated with stakeholders to define requirements, insights and create a product road map. Created user flows, wireframes, and prototypes for intuitive experiences. Conducted research studies, identified problems, and developed solutions to customer facing app.
Larsen & Toubro - Mindtree
Senior User Experience Designer ( Jan 2021 - Oct 2022 ) - CITI BANK
Delivers the lean UX process for a Citi Bank's B2B internal banking application with cross-disciplinary research efforts, facilitated customer and internal workshops by generating strategies and designs with customer validation. Closely collaborate with PMs, designers, developers, engineering, data analysts and SMEs. Define and scope the user problems through interviews, customer feedback analysis and competitive study in projects
Larsen & Toubro - Mindtree
Senior User Experience Designer ( Jan 2021 - Oct 2022 ) - CITI BANK
Delivers the lean UX process for a Citi Bank's B2B internal banking application with cross-disciplinary research efforts, facilitated customer and internal workshops by generating strategies and designs with customer validation. Closely collaborate with PMs, designers, developers, engineering, data analysts and SMEs. Define and scope the user problems through interviews, customer feedback analysis and competitive study in projects
Larsen & Toubro Mindtree
Senior User Experience Designer ( Jan 2021 - Oct 2022 ) - CITI BANK
Delivers the lean UX process for a Citi Bank's B2B internal banking application with cross-disciplinary research efforts, facilitated customer and internal workshops by generating strategies and designs with customer validation. Closely collaborate with PMs, designers, developers, engineering, data analysts and SMEs. Define and scope the user problems through interviews, customer feedback analysis and competitive study in projects
Accuknox
Product Designer ( Mar 2020 - Dec 2020 )
As an LMS Product Specialist, I led a dynamic process from client collaboration to design implementation. Starting with essential business documents, I crafted effective wireframes, leveraging my design expertise to create engaging interfaces.
Accuknox
Product Designer ( Mar 2020 - Dec 2020 )
As an LMS Product Specialist, I led a dynamic process from client collaboration to design implementation. Starting with essential business documents, I crafted effective wireframes, leveraging my design expertise to create engaging interfaces.
Accuknox
Product Designer ( Mar 2020 - Dec 2020 )
As an LMS Product Specialist, I led a dynamic process from client collaboration to design implementation. Starting with essential business documents, I crafted effective wireframes, leveraging my design expertise to create engaging interfaces.
HCL Technology
User Experience Designer ( Mar 2018 - Mar 2020 )
Becton Dickinson Client Led research for consumer point-of-care tech (software/apps, hardware, packaging). Conducted heuristic evaluations for smooth app launches And Interviewed users to uncover successes and feature ideas and Analyzed user data for tens-of-Hundered weekly.
HCL Technology
User Experience Designer ( Mar 2018 - Mar 2020 )
Becton Dickinson Client Led research for consumer point-of-care tech (software/apps, hardware, packaging). Conducted heuristic evaluations for smooth app launches And Interviewed users to uncover successes and feature ideas and Analyzed user data for tens-of-Hundered weekly.
HCL Technology
UX Designer ( Mar 2018 - Mar 2020 )
Becton Dickinson Client Led research for consumer point-of-care tech (software/apps, hardware, packaging). Conducted heuristic evaluations for smooth app launches And Interviewed users to uncover successes and feature ideas and Analyzed user data for tens-of-Hundered weekly.
R&E Masharea
Graphic & UI Designer ( Dec 2016 - Dec 2017 )
I Contributed to 12 Kuwaiti government projects, excelling in creating detailed construction status documentation. Led monthly catalog production, merging images, project insights, and live updates. Showcased multimedia skills with Flash animations and Premier Pro videos. Expanded into web design for specific projects.
R&E Masharea
Graphic & UI Designer ( Dec 2016 - Dec 2017 )
I Contributed to 12 Kuwaiti government projects, excelling in creating detailed construction status documentation. Led monthly catalog production, merging images, project insights, and live updates. Showcased multimedia skills with Flash animations and Premier Pro videos. Expanded into web design for specific projects.
R&E Masharea
Graphic & UI Designer ( Dec 2016 - Dec 2017 )
I Contributed to 12 Kuwaiti government projects, excelling in creating detailed construction status documentation. Led monthly catalog production, merging images, project insights, and live updates. Showcased multimedia skills with Flash animations and Premier Pro videos. Expanded into web design for specific projects.
2ADPRO
Graphic Designer ( Feb 2015 - Nov 2016 ) | US Clients
As a dedicated Graphic Designer specializing in media solutions, I've had the privilege of serving US clients with creative ingenuity. My expertise spans a spectrum of design elements, from crafting captivating logos, flyers, templates, and brochures to wielding the art of photo manipulation and alert layouts.
2ADPRO
Graphic Designer ( Feb 2015 - Nov 2016 ) | US Clients
As a dedicated Graphic Designer specializing in media solutions, I've had the privilege of serving US clients with creative ingenuity. My expertise spans a spectrum of design elements, from crafting captivating logos, flyers, templates, and brochures to wielding the art of photo manipulation and alert layouts.
2ADPRO
Graphic Designer ( Feb 2015 - Nov 2016 ) | US Clients
As a dedicated Graphic Designer specializing in media solutions, I've had the privilege of serving US clients with creative ingenuity. My expertise spans a spectrum of design elements, from crafting captivating logos, flyers, templates, and brochures to wielding the art of photo manipulation and alert layouts.
Certification
AI for Designers
AI for Designers
IxDF - The Interaction Design Foundation ( Issued Mar 2025 )
Interaction Design Foundation ( Issued Feb 2020 )
CUA - Certified Usability Analyst
CUA - Certified Usability Analyst
Human Factors International ( Issued Oct 2022 )
Human Factors International ( Issued Oct 2022 )
Service Design Thinking
Service Design Thinking
Human Factors International ( Issued Jan 2023 )
Human Factors International ( Issued Jan 2023 )
Mastery in Figma ( Design system & Motion Design )
Mastery in Figma
( Design system & Motion Design )
Mastery in Figma
(Design system & Motion Design)
Udemy ( Issued Jan 2023 )
Interaction Design Foundation ( Issued Feb 2020 )
Google UX Design Professional Certificate
Google UX Design Certificate
Google Coursera ( Issued Nov 2021 )
Google Coursera ( Issued Nov 2021 )
UX Designer from Scratch
UX Designer from Scratch
IxDF - The Interaction Design Foundation ( Issued Feb 2020 )
Interaction Design Foundation ( Issued Feb 2020 )
What I do
AI-Driven Design
Utilize Lovable for dynamic frontends, Supabase for secure databases, and Bolt for rapid full-stack prototyping, enhancing speed and collaboration.
UX Research & Strategy
Conduct user research, journey mapping, and usability testing to define needs and optimize flows for platforms
UX Research & Strategy
Conduct user research, journey mapping, and usability testing to define needs and optimize flows for platforms
UX Research & Strategy
Conduct user research, journey mapping, and usability testing to define needs and optimize flows for platforms
UX Design
From wireframes to user journeys I utilise various UX techniques to deliver world-class experience.
UX Design
From wireframes to user journeys I utilise various UX techniques to deliver world-class experience.
UX Design
From wireframes to user journeys I utilise various UX techniques to deliver world-class experience.
UI Design & Prototyping
Create wireframes, high-fidelity prototypes, and engaging interfaces using Figma and Adobe XD, ensuring seamless developer handoff and brand alignment.
UI Design & Prototyping
Create wireframes, high-fidelity prototypes, and engaging interfaces using Figma and Adobe XD, ensuring seamless developer handoff and brand alignment.
UI Design & Prototyping
Create wireframes, high-fidelity prototypes, and engaging interfaces using Figma and Adobe XD, ensuring seamless developer handoff and brand alignment.
Design Systems
Develop scalable component libraries and tokens, enhancing consistency across projects
Accessibility & Compliance
Ensure WCAG-compliant designs through heuristic evaluations, improving efficiency
Accessibility & Compliance
Ensure WCAG-compliant designs through heuristic evaluations, improving efficiency
Accessibility & Compliance
Ensure WCAG-compliant designs through heuristic evaluations, improving efficiency
Graphic Design
Craft standout visual assets, including logos, brochures, and web layouts, tailored for projects
Motion Design with Lottiefiles
Develop smooth, lightweight animations using Lottie, integrating them into UI/UX designs for platforms
The tools I'm using
Figma
A collaborative design tool for creating wireframes, prototypes, and UI design systems with real-time teamwork.
Figma
A collaborative design tool for creating wireframes, prototypes, and UI design systems with real-time teamwork.
Figma
A collaborative design tool for creating wireframes, prototypes, and UI design systems with real-time teamwork.
Miro
A visual collaboration platform for brainstorming, user journey mapping, and team workshops.
Miro
A visual collaboration platform for brainstorming, user journey mapping, and team workshops.
Miro
A visual collaboration platform for brainstorming, user journey mapping, and team workshops.
Framer
A prototyping tool for designing interactive, high-fidelity interfaces with advanced animations.
Framer
A prototyping tool for designing interactive, high-fidelity interfaces with advanced animations.
Framer
A prototyping tool for designing interactive, high-fidelity interfaces with advanced animations.
Lottiefiles
A platform for creating and integrating lightweight, scalable animations into UI designs.
Lottiefiles
A platform for creating and integrating lightweight, scalable animations into UI designs.
Lottiefiles
A platform for creating and integrating lightweight, scalable animations into UI designs.
Adobe Illustrator
A vector graphic design tool for crafting logos, icons, and illustrations with precision.
Adobe Illustrator
A vector graphic design tool for crafting logos, icons, and illustrations with precision.
Adobe Illustrator
A vector graphic design tool for crafting logos, icons, and illustrations with precision.
Adobe Photoshop
A raster graphics editor for photo manipulation, UI mockups, and detailed visual assets.
Adobe Photoshop
A raster graphics editor for photo manipulation, UI mockups, and detailed visual assets.
Adobe Photoshop
A raster graphics editor for photo manipulation, UI mockups, and detailed visual assets.
Lovable
An AI-powered tool for building dynamic frontends with chat-based design prompts.
Lovable
An AI-powered tool for building dynamic frontends with chat-based design prompts.
Lovable
An AI-powered tool for building dynamic frontends with chat-based design prompts.
Supabase
An open-source backend platform providing secure databases and authentication for scalable apps.
Supabase
An open-source backend platform providing secure databases and authentication for scalable apps.
Supabase
An open-source backend platform providing secure databases and authentication for scalable apps.
Bolt
A tool for rapid full-stack prototyping with in-browser editing and developer collaboration.
Bolt
A tool for rapid full-stack prototyping with in-browser editing and developer collaboration.
Bolt
A tool for rapid full-stack prototyping with in-browser editing and developer collaboration.
UX Pilot
An AI-assisted tool for generating wireframes and optimizing user experience flows.
UX Pilot
An AI-assisted tool for generating wireframes and optimizing user experience flows.
UX Pilot
An AI-assisted tool for generating wireframes and optimizing user experience flows.
Recommendations
"Syed has demonstrated a keen eye for detail, a deep understanding of user experience, and a strong grasp of design principles, contributing significantly to our project. Moreover, he exhibits a rare combination of technical expertise and creativity, making him a standout contributor to any design project."
Ashish Sanon
Project Director UX - HFI
"Syed has demonstrated a keen eye for detail, a deep understanding of user experience, and a strong grasp of design principles, contributing significantly to our project. Moreover, he exhibits a rare combination of technical expertise and creativity, making him a standout contributor to any design project."
Ashish Sanon
Project Director UX - HFI
"Syed has demonstrated a keen eye for detail, a deep understanding of user experience, and a strong grasp of design principles, contributing significantly to our project. Moreover, he exhibits a rare combination of technical expertise and creativity, making him a standout contributor to any design project."
Ashish Sanon
Project Director UX - HFI
"Working with Syed on multiple projects at TataPlay has been an outstanding experience. Syed consistently demonstrated exceptional UI/UX design skills and ability to deliver with lightning-fast turnaround times. Syed is a true professional who combines creativity with precision. He took our project requirements and transformed them into visually stunning and user-friendly designs, exceeding our expectations every time. His attention to detail and understanding of user needs truly set him apart. In addition to Syed's design prowess, he is a great collaborator. He quickly grasps project objectives, asks the right questions, and provides valuable insights that enhance the end result"
Sandeep Mane
Senior Manager (UX) - TATA PLAY
"Working with Syed on multiple projects at TataPlay has been an outstanding experience. Syed consistently demonstrated exceptional UI/UX design skills and ability to deliver with lightning-fast turnaround times. Syed is a true professional who combines creativity with precision. He took our project requirements and transformed them into visually stunning and user-friendly designs, exceeding our expectations every time. His attention to detail and understanding of user needs truly set him apart. In addition to Syed's design prowess, he is a great collaborator. He quickly grasps project objectives, asks the right questions, and provides valuable insights that enhance the end result"
Sandeep Mane
Senior Manager (UX) - TATA PLAY
"Working with Syed on multiple projects at TataPlay has been an outstanding experience. Syed consistently demonstrated exceptional UI/UX design skills and ability to deliver with lightning-fast turnaround times. Syed is a true professional who combines creativity with precision. He took our project requirements and transformed them into visually stunning and user-friendly designs, exceeding our expectations every time. His attention to detail and understanding of user needs truly set him apart. In addition to Syed's design prowess, he is a great collaborator. He quickly grasps project objectives, asks the right questions, and provides valuable insights that enhance the end result"
Sandeep Mane
Senior Manager (UX) - TATA PLAY
Afsar is an incredible asset to any team he is part of. Continuous drive and putting the need of others first or characteristics that come standard with this incredible producer. The rate of turn around on any project that we worked on together always amplified with his involvement. He is an absolute pleasure to work with.Afsar is an incredible asset to any team he is part of. Continuous drive and putting the need of others first or characteristics that come standard with this incredible producer. The rate of turn around on any project that we worked on together always amplified with his involvement. He is an absolute pleasure to work with."
Mohammed Asif AH
Product Design Specialist - EPAM
Afsar is an incredible asset to any team he is part of. Continuous drive and putting the need of others first or characteristics that come standard with this incredible producer. The rate of turn around on any project that we worked on together always amplified with his involvement. He is an absolute pleasure to work with.Afsar is an incredible asset to any team he is part of. Continuous drive and putting the need of others first or characteristics that come standard with this incredible producer. The rate of turn around on any project that we worked on together always amplified with his involvement. He is an absolute pleasure to work with."
Mohammed Asif AH
Product Design Specialist - EPAM
Afsar is an incredible asset to any team he is part of. Continuous drive and putting the need of others first or characteristics that come standard with this incredible producer. The rate of turn around on any project that we worked on together always amplified with his involvement. He is an absolute pleasure to work with.Afsar is an incredible asset to any team he is part of. Continuous drive and putting the need of others first or characteristics that come standard with this incredible producer. The rate of turn around on any project that we worked on together always amplified with his involvement. He is an absolute pleasure to work with."
Mohammed Asif AH
Product Design Specialist - EPAM
I'm Syed Sajjadullah Afsar
With 9+ years of design experience ( 7+ years in UX/UI & 2+ years in graphic design )
I craft intuitive, scalable solutions across mobile, web, TV, wearables, and print for B2B and B2C sectors, including Banking, CRM, LMS, Media, Healthcare, and Defence.
I lead the full product design lifecycle UX strategy, research, interaction design, and design system governance collaborating with researchers, PMs, engineers, and GTM teams to deliver user-centered, business-driven outcomes.
Passionate about human centered design,
I’m eager to connect and exchange ideas
058 578 4566 | uxafsar@gmail.com | www.syedafsar.design
